Fox broadcasting lost a court challenge to DISH, the popular satellite television provider, over ad-skipping and content delivery hardware that DISH has out on the market. Under the ruling, which is sealed, according to Ars Technica, the Hopper DVR will remain on the market and consumers will have more choices as to when and how they view the content that they pay for.
The article reveals that Fox objected to what DISH has termed place-shifting. This basically just means that a user can take the content that they want and transfer it to a mobile device and can watch it whenever they want. Fox argued that delivering content over the Internet was never something that DISH had the right to do and demanded that DISH stop offering the hardware. The judge in the case, however, disagreed and allowed DISH to keep the DVR on the market while the case is heard.
CBS has also filed a legal challenge to the technology and, according to AT, prevented CNET from giving DISH top honors at CES. CNET will no longer be allowed to produce the “Best of CES” in the future.
Content companies have had issues with just about every device that has come out on the market that’s allowed consumers more freedom. From adding royalties to media that can be used to record during the 1990s to wanting to shut down peer-to-peer networks today, media companies oftentimes work to extend their control over content as much as possible, even if that means that customers who have legally purchased that content are having their right to enjoy it however they wish infringed upon.
Television is rapidly becoming a victim of what the media is calling “cutting the cord”. This means that people are, in larger numbers, choosing to drop television subscriptions, as getting the same content from Internet providers is much easier and offers the consumer more control over the media.
With mobile devices being so ubiquitous, it’s no wonder that consumers might react positively to something that offers them a greater degree of freedom in how they use the media they pay to watch on those devices. With the content industry becoming more onerous all the time, however, there is likely a big fight in store over technologies like these, which free consumers and force the media companies to offer more value for the money those consumers spend.